CREATIVE DIRECTION
Reconnect with BISE
Bise is a new Vietnamese ethical jewellery brand that believes in encouraging people by attaching
a handwriting note in the package to cheer up the customers. Just like a slight kiss on the cheek of customers whenever they wear the items. We create a community where everyone can connect and help each other to overcome difficulties.
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Our colourful designs come with encouraging notes to support social reintegration. At Bise, 10% of each pair’s profit will be donated to nursing homes and non-profit organisations like BasicNeeds which aim to support community development and nurture the Vietnamese people’s mental health.
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We are proud to be the first ethical jewellery brand in Vietnam, producing high-quality earrings made entirely of environmentally friendly materials. Bise not only brings a positive impact to society but also makes a change in reducing environmental impact.
The main objective of this campaign is to raise brand awareness and engage more new customers. Bise wants to convince them that the brand tries to create a social impact and commits to be sustainable.
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Through the campaign, Bise support social reintegration, encourage people to reconnect with their family, friends and loved one in New normal.
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​Website: bisevn.wixsite.com/biseu
ENCOURAGEMENT. CRAFTS. COMMUNITY
Campaign Video "Reconnect with Bise"
A film by Cinéus
Creative Director: Nguyen Huong Tra
Stylist/Coordinator: Hoang Cong Luan
Model: Vi Bình and Thanh Binh
MUA: Phan Khanh Linh, An Bonita, and Nguyen Linh Thu
Fashion Designer: Hoang Cong Luan and PandaHero
Director/Cinematographer: Bui Thao
Camera Operator: Thế Phong and Bui Thao
Gaffer: Fong Zin
Editor: Bui Thao
DIT/Colorist: Lê Thanh Tùng
Campaign Photos "Reconnect with Bise"
Creative director: Nguyen Huong Tra
Stylist/Coordinator: Hoang Cong Luan
Photographer: Ngo Tien Dat
Props: Nguyen Phuong Thao
Models: Vi Binh and Thanh Binh
M.U.A: Phan Khanh Linh, An Bonita and Nguyen Linh Thu
Fashion Designer: Hoang Cong Luan and PandaHero
PaCKAGING
SOCIAL MEDIA PLATFORMS
​TIKTOK