top of page

CREATIVE DIRECTION

Reconnect with BISE

Bise is a new Vietnamese ethical jewellery brand that believes in encouraging people by attaching
a handwriting note in the package to cheer up the customers. Just like a slight kiss on the cheek of customers whenever they wear the items. We create a community where everyone can connect and help each other to overcome difficulties.

​

Our colourful designs come with encouraging notes to support social reintegration. At Bise, 10% of each pair’s profit will be donated to nursing homes and non-profit organisations like BasicNeeds which aim to support community development and nurture the Vietnamese people’s mental health.

​

We are proud to be the first ethical jewellery brand in Vietnam, producing high-quality earrings made entirely of environmentally friendly materials. Bise not only brings a positive impact to society but also makes a change in reducing environmental impact.

The main objective of this campaign is to raise brand awareness and engage more new customers. Bise wants to convince them that the brand tries to create a social impact and commits to be sustainable.

​

Through the campaign, Bise support social reintegration, encourage people to reconnect with their family, friends and loved one in New normal.

​

​Website: bisevn.wixsite.com/biseu

ENCOURAGEMENT. CRAFTS. COMMUNITY

Campaign Video "Reconnect with Bise"

A film by Cinéus

Creative Director: Nguyen Huong Tra

Stylist/Coordinator: Hoang Cong Luan

Model: Vi Bình and Thanh Binh

MUA: Phan Khanh Linh, An Bonita, and Nguyen Linh Thu

Fashion Designer: Hoang Cong Luan and PandaHero

Director/Cinematographer: Bui Thao

Camera Operator: Thế Phong and Bui Thao

Gaffer: Fong Zin

Editor: Bui Thao

DIT/Colorist: Lê Thanh Tùng

Campaign Photos "Reconnect with Bise"

bise3.jpg
bise1.jpg
bise4.jpg
bise6.jpg
bise10.jpg
bise11.jpg
BEU_4200 copy.jpg
BEU_4222.jpg

Creative director: Nguyen Huong Tra

Stylist/Coordinator: Hoang Cong Luan

Photographer: Ngo Tien Dat

Props:  Nguyen Phuong Thao

Models: Vi Binh and Thanh Binh

M.U.A: Phan Khanh Linh, An Bonita and Nguyen Linh Thu

Fashion Designer: Hoang Cong Luan and PandaHero

BEU_4167.jpg
BEU_4247.jpg

PaCKAGING

box.jpg
openbox.jpg
card.jpg

SOCIAL MEDIA PLATFORMS

INSTAGRAM

stories-01.jpg
ar-02.jpg
give away-06.jpg

FACEBOOK

face-13.jpg
face-15.jpg

​TIKTOK

tiktok-18.jpg
tiktok-19.jpg
bottom of page